Novartis is a leading drugs company involved in the research and development of anti-psychotic drugs for use in the treatment of schizophrenia and other mental illnesses. It was created in 1996 through the merger of Ciba-Geigy and Sandoz. The essential element of this Novartis video production was to strike the right professional tone in order to instil a sense of trust in viewers and reassure them of any doubts ahead of the commencement of treatment.
The overall project was to create a patient information video for the purpose of communicating personal experiences and professional advice surrounding Clozaril® treatment. The video was packaged with an information booklet and distributed to clinics for patients taking the drug Clozapine.