The “Future of Shopping” was a research initiative exploring a user-centred approach to retail, with the aim of heightening consumers' online shopping experience. Starting with the mission statement “Putting the power of retail in the hands of the consumer”, it envisioned a future where “the consumer will drive the shopping experience”.

This exercise looked at toy catalogues and examined three levels of experience:

1. Traditional–standard catalogue with a focus on clear design and layout.
2. Experiential–a more interactive experience with limited use of animation and video.
3. Extreme–a fully engaging experience including Flash, Shockwave, sound and interactive 3D.
Traditional catalogue page
Traditional product page
Experiential catalogue page
Experiential product page
Extreme catalogue page
Extreme product page
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