MediaCom is one of the world’s leading media agencies, planning and buying media for clients around the world. They offer specialist services in digital, ROI and direct response, consumer insights and research, business science, sponsorship, sports marketing. 

MediaCom is Canada’s largest media planning and buying agency.

Brief
MediaCom was pitching to a large telco company for their business and required an art director to design and execute a number of leave-behind documents, PowerPoint presentations and various pieces of campaign collateral, in addition to supervising and monitoring other designers. 

Process
Working alongside the project manager, a large amount of content from several departments was collated and refined, involving many intensive rounds of additions and alterations, plus image sourcing and the creation of a substantial number of diagrams and charts.

The title “Unlimited” was given to a MediaCom team that would be dedicated to the prospective client. Posters and signage with the “Unlimited” logo appeared, as teasers, in selected public and private locations prior to the final pitch. Various pieces of collateral were also branded with the team logo, such as elevator wraps, coffee cups and coasters. A large wall mural was created in the space where the various presentations were to take place.

RFP Document & Section Dividers

Department Strategy Booklets

Intranet Campaign Website

RFP PowerPoint Presentation

RFP PowerPoint Presentation

Client Photo Comps

Elevator Wraps

Outdoor Teaser

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