Rexall is one of the oldest and most established pharmacy franchises in Canada.
Brief
The introduction of a Health & Wellness category into Rexall stores, spearheaded by TC Media. This new category covers healthy products made with natural ingredients, specifically vitamins, digestive aids, pain relief, cough and cold medicines, homeopathic remedies, skin care products and snacks. The new H&W components must complement the existing brand and sit comfortably within the other store areas.
Approach
The reexamining of the existing brand, and fine tuning of a new H&W tri-leaf device and colour palette for the purpose of colour coded wayfinding; introduction of “Health. For Life” statement; refining of existing section logos such as "Daily Living" and "Inspired Beauty".
All areas of the store space are studied, including shelves (headers, edge strips and 3D cubes with section titles, information blades and messaging); lower and upper level interiors (cash wall, pharmacy pick up and waiting areas); exterior and interior entrance areas; exterior windows.
Result
A number of the design elements created in these exercises have been implemented across Rexall's stores, such as the tri-leaf, shelf headers, blades and 4-ways.
Brief
The introduction of a Health & Wellness category into Rexall stores, spearheaded by TC Media. This new category covers healthy products made with natural ingredients, specifically vitamins, digestive aids, pain relief, cough and cold medicines, homeopathic remedies, skin care products and snacks. The new H&W components must complement the existing brand and sit comfortably within the other store areas.
Approach
The reexamining of the existing brand, and fine tuning of a new H&W tri-leaf device and colour palette for the purpose of colour coded wayfinding; introduction of “Health. For Life” statement; refining of existing section logos such as "Daily Living" and "Inspired Beauty".
All areas of the store space are studied, including shelves (headers, edge strips and 3D cubes with section titles, information blades and messaging); lower and upper level interiors (cash wall, pharmacy pick up and waiting areas); exterior and interior entrance areas; exterior windows.
Result
A number of the design elements created in these exercises have been implemented across Rexall's stores, such as the tri-leaf, shelf headers, blades and 4-ways.
Health & Wellness Tri-leaf Device
Tri-leaf Statement Logo
Shelf Headers & Blades
Digestive Shelf Blades
Shelf Headers & Blades
Vitamins Shelf Blades
Skin Care End Shelves
Skin Care 3D Shelf Cubes
Healthy Drinks & Snacks Area
Healthy Snacks 4-Way Blade & Topper
Rexall Store Outer Entrance
Rexall Store Inner Entrance
Rexall Store Cash Wall
Rexall Store Pharmacy Pick-Up Area
Rexall Store Side Wall
Rexall Store Pharmacy Help Desk Overhead
Inspired Beauty Section Logo
Rexall Store Inspired Beauty Area Overhead
Rexall Store Daily Living Area Overhead
Rexall Store Exterior Windows
Rexall Store Exterior Windows
