The Companies Registration Office (CRO) is the statutory authority for registering new companies and business names in the Republic of Ireland. It operates under the aegis of the Department of Jobs, Enterprise and Innovation.The brief to re-brand the CRO involved creating a new identity by combining traditional elements of Ireland’s national heritage with a more stylish, contemporary, modern image. The considerable selection of required collateral included stationery, a vast suite of information leaflets, information banners and hoardings for seminars and conferences, PowerPoint templates, newsletters and a website.
The re-brand was established by rolling out and managing several advertising campaigns. The focus of the these campaigns, in print and online, was national newspaper business supplements, business and finance publications, and organisations such as the Irish Chamber of Commerce.